Even though Europe is having a lot of economical and financial problems at the moment, this hasn’t stop Ferrari post record results last year, thanks to the fact that there was an increase in demand from China, UK, Germany and the United States.
The Italian automaker recorded revenues of 2,251 billion Euros (approximately $2.96 billion), which is a 17.3% increase in comparison to 2010. Last year was the first time in the company’s history when they managed to exceed the 2 billion Euros mark in revenue. The net profit also gone up from 2010 to $209 million Euros.
Last year, Ferrari managed to sell 7,195 cars while 1,958 of these cars reached the US market, a company record. Even though the United States has remained Ferrari’s main market, the company is enjoying a growth in the Chinese market of almost 63%, managing to sell there no less than 777 cars. In Germany they delivered 705 cars which is 14.6% more than in 2011, while in UK they sold 574 units, which is 23% more than the year before.
Ferrari also saw a 25% increase in the online store while the traffic on the company’s official website grew by 30%. In addition, the automaker’s Museum in Maranello booked more than 240,000 visitors (60% of them from outside of Italy), another record for the firm.
Next month in Geneva, Ferrari will be unveiling the successor for the 599 model which will be powered by a massive V12 engine and promises to bring “unprecedented power output” which will offer “extreme performance”.
Source: Ferrari
