Alfa Romeo decided to create a viral campaign in order to promote the launch in the United Kingdom of the MiTo Quadrifoglio Verde. They named it the MiTo Aquabatic Challenge and its aim was to set a world record for bursting the most water balloons with a car. The driver behind the wheel of the car was professional stunt driver Terry Grant who managed to burst almost all of the 2738 balloons.
The Italian automaker didn’t say anything whether this record is official or not. Part of this campaign was a social media element which had fans of the Alfa Romeo UK Facebook page guess how many balloons were smashed. The winner went home with the remaining balloons and he also won a track day at the Goodwood Motor Circuit.
The Alfa Romeo MiTo Quadrifoglio Verde comes with a MultiAir engine that develops 168 hp (170 PS / 125 kW) and it is the newest addition to the MiTo lineup in the United Kingdom. The starting price for this model is 18,755 pounds OTR.
Source: Alfa Romeo UK